Download A Double Scotch How Chivas Regal And The Glenlivet Became Global Icons

A Double Scotch: How Chivas Regal and The Glenlivet Became Global Icons

F. Paul Pacult

Format: Hardcover

Language: English

Pages: 304

Publisher: Wiley; 1 edition (March 21, 2005)

ISBN: 0471662712

Format: PDF / Kindle / ePub

Size: 5.9 MB

Downloadable formats: PDF


A Double Scotch tells the intertwined success stories of Chivas Regal and The Glenlivet—two Scotch whisky brands recognized the world-over for their unparalleled quality. Founded by Scottish grocers from Aberdeen, Chivas Regal stands as the world’s most popular prestige blended Scotch. First distilled by a pistol-packing Highlander, The Glenlivet is today the top-selling single-malt Scotch in America. F. Paul Pacult explores these two iconic spirits and tells the remarkable story of the two families who endured numerous hardships to build their brands. A business book that goes down easy, A Double Scotch tells the story of the world’s favorite whiskies, and the story of the nation and families that made them so.

Related