Behind the Wheel at Chrysler: The Iacocca Legacy
Doron P. Levin
Publisher: Harvest Books; Reprint edition (October 17, 1996)
Format: PDF / Kindle / ePub
Size: 6.4 MB
Downloadable formats: PDF
A Detroit Free Press reporter demythologizes Lee Iacocca’s leadership of Chrysler, demonstrating how salesmanship and self-promotion invariably trumped innovation and investment. “Everyone who cares about american industry should read [this book]” (New York Times Book Review). Index.