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Behind the Wheel at Chrysler: The Iacocca Legacy

Doron P. Levin

Format: Paperback

Language: English

Pages: 368

Publisher: Harvest Books; Reprint edition (October 17, 1996)

ISBN: 0156004747

Format: PDF / Kindle / ePub

Size: 6.4 MB

Downloadable formats: PDF

A Detroit Free Press reporter demythologizes Lee Iacocca’s leadership of Chrysler, demonstrating how salesmanship and self-promotion invariably trumped innovation and investment. “Everyone who cares about american industry should read [this book]” (New York Times Book Review). Index.