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Public Relations: The Profession and the Practice

Craig E. Aronoff

Format: Hardcover

Language: English

Pages: 500

Publisher: West Group (October 1982)

ISBN: 0314631542

Format: PDF / Kindle / ePub

Size: 6.3 MB

Downloadable formats: PDF


Provide your students with a thorough understanding of public relations practice with a text that incorporates the experiences of practitioners with the theoretical perspectives of scholars. The fourth edition features increased coverage of technological change, diversity and expanding global markets, and their impact on the profession. New co-author Dan Lattimore, APR, brings a wealth of professional experience, and years of public relations teaching to this edition.