Download The Macintosh Way online

The Macintosh Way

Guy Kawasaki

Format: Hardcover

Language: English

Pages: 209

Publisher: Scott Foresman Trade (August 1989)

ISBN: 0673461750

Format: PDF / Kindle / ePub

Size: 6.4 MB

Downloadable formats: PDF


The Macintosh Way is a "take-no-prisoners guide to marketing warfare" says Jean Louis Gasse, founder and president of Be, Inc. Must reading for anyone in the high-tech industry, it is valuable, insightful guide to innovation management and marketing for any industry.