The Macintosh Way
Publisher: Scott Foresman Trade (August 1989)
Format: PDF / Kindle / ePub
Size: 6.4 MB
Downloadable formats: PDF
The Macintosh Way is a "take-no-prisoners guide to marketing warfare" says Jean Louis Gasse, founder and president of Be, Inc. Must reading for anyone in the high-tech industry, it is valuable, insightful guide to innovation management and marketing for any industry.