Vertical Price Coordination and Brand Care: Interdisciplinary Perspectives on the Prohibition of Resale Price Maintenance (SpringerBriefs in Business)
Publisher: Springer; 2013 edition (April 13, 2013)
Format: PDF / Kindle / ePub
Size: 6.5 MB
Downloadable formats: PDF
This book examines the prohibition of Resale Price Maintenance, offering a new approach that emphasizes empirically observable marketing perspective, while drawing conclusions from competition theory. Provides suggestions for a redesign of European cartel law.