We live in echo chamber ecosystems. An echo chamber is a closed environment where people can only hear their own ideas and do not encounter other and opposing ideas in the media. It is a metaphor for a closed chamber where you can only hear your own voice and its echo (repetition). We hear only ourselves; our voices, our opinions, our behaviours, our emotions in the media environment around us. We stuck in these infinite loops, with no room for opposite opinions or competing concepts.
This vertical video is the representation of the social media echo chamber. No matter the news (audio and visual) we have, we use the same expressions, same reactions in our echo chambers.
Runtime: 2 minutes 25 seconds